12 Free Tools that Every Small Business Needs


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Starting and growing a business comes with a lot of challenges already especially starting one in 2020. These free tools and resources provide solutions that can help you make running and growing your small business a lot easier. Do almost everything from, in-depth market research, planning, manage accounts, build your brand, increase your sales and make information-based decisions.

Accounting & Finance

It is important to have an efficient system to track sales transactions and payroll.

Here are a few online tools that help your small business be on top of accounting and finance:

  • GnuCash. An open-source, double-entry accounting software solution great for individuals and small businesses. It has a deep-set feature, consistent updates and also of resources to keep your books inline.
  • Manager. A free use, highly functioning account program available in over 70 different languages. The basic desktop version is free for life.
  • Wave. Completely free accounting software that you can use as much as you want and for as long as you want. Their software will allow you to track expenses, send invoices, accounting and receipt scanning. There is no catch here – they make their money through offering financial services that make your business run faster.

Learn More: 4 Clever Ways to Raise Money for Your Business

Customer Support

Pleasing your customer us one of the most important roles for a small business. Your survival is hinged building a happy customer based that will support your brand. Therefore, offering an extraordinary and efficient customer experience is crucial for growth.

Here are some tools that can help you deliver quality customer service:

  • Freshdesk. Is a free support ticket system app that will make it easier to deal with customer issues and complaints with speed and efficiency.


Design elements are crucial to drawing customers through marketing efforts. Tools that can help you create effective and compelling designs include:

  • Canva. Make professionally designed graphics for your blog and marketing material at no cost, with no expertise. Canva offers a slew of preformatted templates to create content for your social media, blog graphics, flyers, business cards, presentations and more.
  • Pablo. Make your social media content with great graphics from Pablo in just a minute. It is so easy to use.
  • Pixlr. A great online photo editor with a free feature. Make professional edits right in your browser.

Learn more: 6 Ways Your Mental Health Is the Key to Your Success in Business


Owing and operating a small business is a lot of work and these online resources will help you make sure you are following all laws and regulations.

  • Docracy. If you are looking for simple legal documents from employment contracts to basic service agreements, then docracy is for you. It’s an online platform that offers completely free access to a variety of legal documents that you can customize to suit your particular needs.

Marketing & Sales

Marketing and sales activities can be quite stressful tasks that are critical to maintaining your cash flow. The key to making sure that your business is seen by users is a good marketing and sales initiative that will generate leads and help you notices.

Here are some free tools and resources that will make your life easier for you and your sales team:

  • HubSpot CRM. A full platform that offers marketing, sales, customer service and free CRM software. This free CRM will reduce work for you and smoothen the sales process.
  • Mailchimp. Upgrade your e-mail marketing game with beautifully designed and easy newsletter content all for free with Mailchimp. You can send up to 1200 emails to up to 200 subscribers for free.
  • Moz. Free SEO tool for link building, analysis, keyword research, webpage performance and more. Everything you need to get your self on the first page of google.
  • Social media. Instagram, Facebook, Twitter and more, are all tools you can use to gain an online presence and conduct sales at no cost at all.

Learn more: How to Start An Online Business From Anywhere


For day to day operations of your business, here are some tools that will help your business increase performance efficiency and productivity.

  • Google Workspace. Formally, G Suite offers a collection of tools for productivity, cloud computing, collaboration tools and more by google. Google offers almost everything you need to get things done, especially now that most of us are working remotely.
  • Zoom. A free online platform for video and audio conferencing, chats, webinars and more. Conduct meets host online events on this platform all for free with the basic plan.
  • Zoho.

Just starting out, get our Small Business Planner & Organizer Kit.

Wrapping Up

There was the list guys. Let everyone know the free tool and resources that you have been using.

Our comment section is open to you.

Happy Building!

Image credits: Top by Tima Miroshnichenko from Pexels

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Irene Makanga
Irene has an MBA in Finance and is an avid businesswoman, passionate about financial literacy.

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